An Introvert Does Marketing — Part 1 of 4 — Getting Started

When introverts such as myself typically think of marketing, it’s not necessarily something we get excited about or are willing to initiate on our own. A couple of months ago, I decided I needed to do some active marketing for my business, and I wrote about my experience. Here’s Part 1.

Some might see marketing as fun while others might see it as a necessary evil (like me). The fact is that for a business of any size, marketing seems to be a requirement for business success. It seems that people have to know something about what you do and that you exist at all in order to eventually figure out that they need what you’re selling.

So, some see this as “fun” or a “challenge” to see how many people they can get to “like, know, and trust” them; to see how many new contacts they can get and to become some version of “famous”. These people love getting out and talking to people. They love meeting new people aka “strangers”. Any opportunity to meet new people is something that gets them excited. And the rest of us are introverts.

That’s not to say that introverts never like meeting new people or making new connections. We’re willing to do it; it’s just not our idea of fun. And it’s not necessarily something we look forward to doing. Whenever somebody says to me: “It’s great, you’ll get to meet a lot…