An Introvert Does Marketing Part 4 of 4: My Take on the Marketing Experience

Kathryn Reichheld
5 min readDec 1, 2022

I rebelled recently. I rebelled against all things marketing. I stopped writing things that could be used for marketing, I didn’t post on social media for a few days, and I didn’t talk to anyone except to say things like: “Could I have a slice of that pizza there, please?” or “Debit, please”. I was over it. I was done. I had been doing these marketing things for days and even weeks, and nothing was happening.

At one point, I even questioned what I was doing all of this for, and “is this business the right business for me to be in? Should I switch? Should I just get a job?” I spent an entire day not doing any marketing as I contemplated these questions and spun myself into a thousand stress-filled knots.

It’s true that there are parts of marketing that aren’t so bad and that I can tolerate for short periods of time. There are things that I’ll never do that are, in my opinion, completely unnecessary for anyone to do (cold-calling anyone?).

And I can’t tell you how tired I am of the commercials that are everywhere! Do TV shows, radio, and any other type of show with ads exist for entertainment, or as something to play between sets of commercials? I guess it’s a symbiotic relationship like when the cleaning fish goes inside the mouth of an eel to clean it, and the eel agrees not to eat the cleaning fish.

Maybe I’m just in a bad mood this week, and so the marketing thing is the first thing to go. Let’s see if I…

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